NRS Pay FeeBU$TER: A Money-Saving Cash Discount Program for Your Business

(All photos courtesy of NRS Pay)

Prior to the 1950s, when the first credit card was introduced, most customers paid for their purchases with cash. Credit cards became more convenient when customers no longer had to carry loose cash to pay at checkout. Moreover, credit cards became a safer way for customers to pay for items, as they allowed the customer to have control over their finances and did not require them to carry large amounts of cash that could easily be lost or stolen. Credit cards have grown in popularity over the years, and their use continues to rise as a result of the numerous benefits provided by credit card companies. However, when customers use their credit cards to pay for purchases, merchants are taking a hit and, consequently, being forced to pay additional fees.

To address these concerns and make it easier for retailers, credit card companies have been offering “cash discount programs.” A cash discount program allows the store owner to accept credit card payments while passing the fees on to the customers. The product prices in the store include the credit card transaction fees built into the cost of goods so that the merchant doesn’t have to pay the processing fees. Customers who pay with cash get a cash discount at the register. A cash discount program is ideal for any retailer that processes a high volume of credit card transactions. Over time, it can save a retailer thousands of dollars.

Cash discount programs are becoming increasingly popular with retailers, and are well-received by customers. About four years ago, National Retail Solutions, known for its powerful point of sale (POS) system, launched its credit card processing service, NRS Pay. Thousands of satisfied merchants are already saving money nationwide with NRS Pay credit card processing. NRS Pay is fast-gaining popularity for offering honest, clean credit card processing services, without hidden fees, long-term, locked-in contracts, or early termination fees. NRS Pay offerings include two ideal programs for independent retailers: Clean Rate, at just 2.49% + 10¢, with a ten-dollar monthly account fee, and FeeBU$TER, with $0 transaction fees. FeeBU$TER is 100% free (monthly fee waived) for a business processing over $18K/mo., and otherwise costs just $49.95/month FLAT.

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NRS Pay FeeBU$TER works with the NRS POS system to speed up checkout and help merchants save money. The POS price book has the credit card transaction fee built into every product, so the register automatically rings up pricing that includes the transaction fee. The customer pays the transaction fee when paying with a credit card, so that the merchant doesn’t have to. On the NRS POS customer-facing display, the option to pay cash with a discounted price is also displayed. This gives customers a choice to pay with a credit card and earn miles, points and rewards, or save money at the register with cash payment.

Elie Y. Katz

Elie Y. Katz, president and CEO of NRS says, “We are strong advocates for independent retailers, who need affordable technology to compete in the big box arena. We are especially concerned that merchants not be ripped off by credit card processing companies. Credit card processors can easily take advantage of customers, by assessing hidden fees. The contracts tend to have lots of legal fine print which can be confusing and deceptive. From the founding of NRS Pay, it’s been our mission to be transparent and straightforward, and we never lock a customer into a contract. We want our customers to feel safe and comfortable accepting credit card payments. We very seriously honor integrity.”

Choosing NRS Pay’s FeeBU$TER cash discount program can help a busy brick-and-mortar store owner succeed while offering customers a choice of how to pay at checkout. Every NRS Pay plan includes a free credit card terminal, which integrates seamlessly with the NRS POS. .

For information about NRS Pay and saving money with FeeBU$TER, call (833) 289-2767, or visit nrspay.com

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