‘Daryaganj – By the Inventors of Butter Chicken And Dal Makhani’ – a culinary legacy
New Delhi : “Daryaganj – By the Inventors of Butter Chicken & Dal Makhani” is a North Indian Punjabi Cuisine restaurant brand.
It is a tribute to the culinary legacy of Late Kundan Lal Jaggi by his grandson Raghav Jaggi and Raghav’s childhood friend, restaurateur Amit Bagga, a Dec. 16, 2022, press release from NewsVoir says. An honest attempt to revive old-world, classic and authentic flavors with closely guarded secret recipes – Daryaganj has become the most loved and acknowledged Restaurants by all three generations. You enter the restaurant, and all you will see the happy faces enjoying the Butter Chicken and Dal Makhani invented by Kundan Lal Jaggi in 1947, the press release says.
He was the great pioneer of Tandoori cuisine and is credited for making Tandoori cuisine popular in the world.
Daryaganj is unique as the restaurant is known for its sincere mission to complete the 5 senses experience for any customer.
Amit Bagga, Co-founder and CEO of Daryaganj says in the press release, “The restaurant has been carefully planned with great attention to detail that will result in evoking all the five senses with a seamless blend of the past and the present- Sense of Taste, Sense of Touch, Sense of Sight, Sense of Smell & Sense of Sound.” Daryaganj has built itself over the years as a Strong Brand Ethics & Culture centric foundation of integrity, innovation, excellence & empathy with a 360 Degree focus on customers, employees, vendor partners, and shareholders, the press release said.
In 1947 Kundan Lal Jaggi, a refugee from Peshawar, migrated to Delhi after India’s Partition. He then launched an iconic restaurant with two other partners in the locality of Daryaganj in New Delhi which they sold in 1992. At this restaurant iconic dishes like Butter Chicken, Dal Makhani and Chicken Pakora were invented by him. He also reinvented the iconic Tandoori Chicken which was a 1920 recipe from Peshawar by Mokha Singh. This started a revolution of Tandoori cuisine all over the world.
Year 2022 has been very satisfying and rewarding as our efforts were being acknowledged, awarded and rewarded by lot of esteemed award panels, Amit Bagga says, in categories like – Restaurant Serving the Best Butter Chicken 2022, Best Packaging by a Restaurant 2022, Three Restaurateur of the year (North) 2022 Awards, Two Best North Indian Restaurant 2022 Awards, Best Family Friendly Restaurant 2022, Best Indian Cuisine Restaurant Chain 2022, Entrepreneur of the year (food Service) 2022.
According to the press release, the brand has achieved tremendous growth despite the Three Lockdowns and the Revenue is at 300% of Pre COVID Times, the Net Promoter Score is at an exceptional 9.1 out of 10 and the brand has always been The People’s choice and thus has come out as the Top 20 of 11000 plus restaurants in Delhi on Tripadvisor.
Daryaganj is at Top 5 Locations in Delhi NCR-DLF, Mall of India, Noida; Ambience Mall, Gurugram; Pacific Mall, Tagore Garden; Parliament Street, CP; Worldmark 1, Aerocity, “With so much love and appreciation coming our way, We definitely have great plans ahead for Year 2023. We are planning to go up to 25 outlets in the next 1 year which includes 8 more CDR outlets, 8 cloud kitchens and 4 QSR outlets,” says Bagga.
For expansion, the focus will be on North India with focus on Delhi NCR and Punjab for the next two quarters and then enter South India with Bangalore & Hyderabad and West India with Mumbai & Pune, the press release says.
Bagga adds there are also plans of international expansion in Thailand next year followed by UAE, UK, Canada & Australia subsequently.